hügi

Creative Designer

Hey, my name is Hugo Cossec,
I create design experience impactful.
Welcome to my world.

The RAYON22

Description

Rayon 22 is an online DRIVE-style service functioning as a solidarity grocery store for the Côtes-d’Armor region. Its goal is to support people for whom food aid represents essential daily assistance. A catalog of varied products (food, hygiene, household goods) is offered at prices ranging from 10% to 30% of their standard retail value.

Goal

The goal was to design the entire service. The application needed to be simple, intuitive, and tailored to the needs of its future users.

01/05

Role
UX/UI Designer

Organisation
Food Bank of Côtes d’Armor

Year
2025

Phase 1 – Immersion & Field Understanding

Discovery and observation of the internal organisation of the Food Bank.
Participation in food collection rounds to understand the logistics involved with wholesalers and supermarkets (Leclerc, Intermarché, Grand Frais, etc.).
Participation in national food drives to better understand donor profiles.
Observation of distribution phases in partner associations and meetings with beneficiaries.
Creation and distribution of a questionnaire via SPHINX, followed by data analysis and synthesis.
Creation of real personas (retired person, single adult, mother, student, etc.) to better target user needs.

Phase 2 – UX/UI Design of the Application

Building a clear user flow by defining content, pages, and products offered by the service.
Ideation phase: inspiration research, benchmarking, trend analysis.
Designing wireframes to establish the application's structure.
Building a design system to ensure consistency and reusability.
Producing several versions of the app mockups with iterative improvements.

Phase 3 – User Testing & Iterations

Organising user tests with a sample of 20 people (aged 18 to 76).
Conducting focus groups to gather diverse insights and enrich the project vision.
Identifying and fixing major design issues (ergonomics, clarity, accessibility).

Phase 4 – Communication & Brand Identity

Building a communication plan tailored to the project.
Creating multichannel communication strategies with mockup examples (print and digital).
Developing a complete social media guide (trend analysis, strategic recommendations, best practices for Rayon22).
Producing concrete content to kickstart communication:
- First Instagram posts to present the project.
- A trendy video featuring "Steve the fish," entirely produced in 3D with Blender (modelling, rigging, animation).

Skills Developed

Hard Skills:
UX/UI design (user flows, wireframes, mockups, design systems).
Tools & software: Figma, Blender, SPHINX.
Digital communication: content creation, social media strategy, visual storytelling.
Data analysis and persona creation.

Soft Skills:
Project organisation and management.
Adaptability to field feedback and user tests.
Social awareness and understanding of real needs.
Creative mindset.

CSR Skills: Ability to simplify and raise awareness.

The RAYON22

A solidarity-driven online drive service designed for the Côtes-d’Armor, offering essential products at symbolic prices.

01/05

Role:
UX/UI Designer

Organisation:
Food Bank of
Côtes d’Armor

Year:
2025

For more project details, please visit on a computer.

hügi

Hey, my name is Hugo Cossec, I create design experience impactful. Welcome to my world.

The RAYON22

Hey, my name is Hugo Cossec,
I create design experience impactful.
Welcome to my world.